Investment managers spend large amounts of money advertising to financial planners in trade publications, with no independent source of feedback on how their advertising is performing. Also traditionally, due to cost limitations, research has only been done once every six or twelve months, giving a delayed snapshot of how a campaign is performing. The Marketing Pulse Advertising Tracking Report gives you what you need at the right frequency to boost performance.

This monthly report provides marketing managers in the financial services industry regular measurements on how their advertising campaigns are performing in all key areas, namely: advertising awareness, correct attribution and ad readership.


Results are put in context of industry competitors. The report also includes key perceptions measurements and in-depth readership data, allowing you to monitor and measure campaigns, and to make swift changes when issues have been identified.

Questions Answered

Is your advertising being seen? Does your advertising have cut-through? What are IFAs’ perceptions of your company? In which publications should you be advertising?

See Research Methodology

Key Measures

Advertising awareness, attribution and recall. IFA perceptions such as company familiarity and demand. Plus detail on IFA media consumption/readership, and trade website data.

Get in Touch Today