Advertising Effectiveness – 3 Monthly
Many factors influence the decision making process of financial planners to allocate funds to one investment manager over another. Advertising is only one part of this large equation. The challenge to marketing managers has been how to assess the direct impact of their advertising campaigns on financial planners.
The Marketing Pulse Advertising Effectiveness report has been specifically designed to isolate the impact of advertising campaigns on IFAs using split sample analysis, i.e. has the advertising campaign been able to shift IFAs levels of knowledge and opinion of your company, and is there a link between advertising and demand for your products and services.
This allows our clients to assess if their advertising is working, to identify what needs to be improved, and to fine-tune their advertising to maximise their future campaigns.