Research Privacy Policy

At Marketing Pulse, we are committed to protecting the privacy and personal data of all individuals who participate in or engage with our research activities. This Privacy Statement outlines how we collect, use, disclose, and safeguard your information in accordance with applicable privacy laws and ethical research standards.

1. Who We Are

Marketing Pulse is a research company dedicated to advancing knowledge through high-quality research and supporting evidence-based decision-making. We conduct studies involving financial planners , and we treat all data with the utmost confidentiality and respect.

2. What Information We Collect

We may collect the following types of personal data, depending on the nature of the research project:

Contact information (e.g., name, email address, phone number)
Demographic details (e.g., age, gender, occupation)
Responses to surveys, interviews, or questionnaires

We will always inform you of the data we are collecting and the purpose for which it is being used.

3. How We Use Your Information

We use your information for the purposes of:

Conducting and analyzing research studies
Improving research methods and data quality

Your individual data will never be sold.

4. Legal Basis for Processing

We process personal data under the following legal bases:

Consent: You have given clear permission for us to process your data for specific purposes.
Legitimate interest: For research activities that do not override your fundamental rights.
Legal obligation: Where processing is necessary to comply with legal or regulatory requirements.

5. How We Share and Store Your Information

Your information may be shared with:

Internal researchers and project collaborators (under confidentiality agreements)
Industry participants, but always de-identified

We store data on secure servers and apply appropriate technical and organizational measures to protect against unauthorized access, loss, or misuse.

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with applicable laws, ethical guidelines, or funding requirements.

7. Your Rights

You have rights under data protection laws, including:

The right to withdraw consent at any time
The right to request deletion of your data
The right to restrict or object to processing

To exercise your rights, please contact us using the details below.

8. Contact Us

If you have any questions about this Privacy Statement or wish to exercise your privacy rights, please contact:

Michael Young
Marketing Pulse Director
Michael@marketingpulse.com.au

8. Updates to This Statement

We may update this Privacy Statement from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on our website with the effective date noted.

Date: 03/07/2025